November 29, 2013: As part of its efforts in ensuring an unrivalled proud consumer experience, Zip detergent has been reformulated to deliver the best whites ever to Nigerians and Africans at large. At an impressive press conference held in Lagos, PZ Cussons reinstated its commitment to innovation and a delightful washing experience for the Nigerian consumers with the unveiling of its new TVC tagged ‘ZIP Makes You Prouder’.
Speaking at the event, the Marketing Director, Family Care, PZ Cussons Nigeria Plc, Ms. Sandy Griffiths said: ‘Our business initiative, hinged on consumer satisfaction is the driving force in our quest to meet consumer expectations. Zip as a brand has evolved through the years with a clear commitment to deliver whiter white and brighter clothes, thereby helping consumers put their best foot forward. With the new improved Zip detergent and an introduction of the lemon variant, consumers will have more impetus to be proud of themselves and their families.
According to the Regional Marketing Manager, Fabric Care; Mr Roy Ekekwe, Zip detergent will always be to its pursuit of continuous improvement and innovation to deliver best washing experience to consumers. He further reinforced PZ’s commitment to support the brand though sustained advertising campaign and other below the line initiatives as the brand makes itself affordable and dependable partner to families.
The Senior Brand Manager, Mr Abiodun Ajiborode Fabric Care, disclosed while unveiling the new commercial that ‘The new Zip detergent commercial is developed to reflect the pride consumers feel when they step out in style, looking and feeling proud. He further stressed the fact that the New Zip detergent contains opti-bright system that deeply penetrates white clothing to produce clean and fresh results in every wash.
Zip detergent is available nationwide in two variants ( Original and Lemon) and they come in 23g, 250g, 900g and 1.8kg pack sizes.
L-R: Ajiborode Abiodun, Senior Brand Manager Fabric Care, Alegun Wilson, Human Resources Business Partner, Akinyemi Lolu, Finance Director, Graffiths Sandy, Marketing Director Fabric Care and Ekekwe Roy, Marketing Manager Fabric Care all of PZ Cussons Nigeria Plc at the media Unveiling of ZIP detergent new TVC in Lagos today.