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NFF should endorse Cowbell Football Academy – Izamoje

First Bank Nigeria
Nigeria Football Federation (NFF) should endorse the Cowbell Football Academy (CFA) as substitute for the lacking conveyor chain required for the national football teams in the country.
Dr. Larry Izamoje, Chairman and CEO of Sports Radio, Brila FM, who gave the advice in Lagos, said that the challenges currently confronting the nation’s football teams was as a result of the gap existing between those teams and the grassroots football.
The frontline sports authority gave the advice at the closing ceremony organised for the CFA Summer Camp 2015 held at the Main Bowl of the National Stadium, Surulere, Lagos.
cowbIzamoje, who was impressed by the quality of training young footballers were exposed to during the Camp, said without corporate support for the game of football in Nigeria, it will be difficult to get the perspective right.
His Words: “The people in the Glass House should endorse this laudable initiative behind the Cowbell Football Academy. They should use it as a replacement of the conveyor chain for the national teams, which of course, is not there at the moment. Without corporate support, it is difficult to do things like this.”
CFA is an initiative of Multisports Services & Entertainment Limited and sponsored by Cowbell Milk, produced by Promasidor Nigeria Limited.
Earlier speaking at the occasion, Barrister Seyi Akinwumi, the Vice President of NFF said that the event, meant for youth development was close to his heart.
He acknowledged that there are very few credible youth camps comparable to Cowbell Football Academy Summer Camp in Nigeria. As a result, he said: “The Football Association will not send youth to any Summer Camp that is not credible like CFA’s.”
He therefore promised that NFF will continue to support the initiative by Cowbell towards youth development in the country.
cowbeMeanwhile, Mr. Abiodun Ayodeji, Category Manager – Diary, Promasidor Nigeria, disclosed that the company created the avenue to allow the youth to express their ambitions. He stated: “We don’t see this as a cost; rather we see it as our own contribution to the youth development in Nigeria. It is about helping to bring out the hidden treasures for the benefit of the nation. We will be there to support platforms like this.”    
About Promasidor Nigeria Limited
Promasidor (Nigeria) Limited, was incorporated in Nigeria in 1993 to manufacture, package, market and distribute fast moving consumer products. Since inception, it has been offering quality and affordable products to its consumers.
It revolutionized the dairy industry with the introduction of sachet packaging of its Cowbell Milk, a development which has become the norm in the industry presently. Its products range includes Cowbell milk, Cowbell chocolate, Cowbell flavoured milk drink, Loya full cream milk, Miksi, Onga food seasoning, Top Tea and Amila instant fruit flavoured powdered drink.
The company has a factory in Lagos and depots all over the country from where its products are packaged and distributed to consumers nationwide. The company has recorded remarkable growth over the years and it presently employs more than 1,000 Nigerians in various aspects of its operations. For more information visit:

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