One of the most successful hip-hop artistes in Nigeria at the moment, Wizkid (Ayodeji Ibrahim Balogun), has called it quits with MTN as he quietly signed up with the country’s telecom carrier, Globacom.
We can authoritatively inform that Wizkid signed a multi-million naira endorsement deal with Dr. Michael Adenuga’s Globacom roughly two weeks ago.
Official confirmation was difficult to obtain at the weekend as both parties are keeping the deal close to their chests. However, a very reliable source who was privy to the deal confirmed the development.
Official confirmation was difficult to obtain at the weekend as both parties are keeping the deal close to their chests. However, a very reliable source who was privy to the deal confirmed the development.
The source revealed that Wizkid was almost going with MTN following intense pressure from the telecom company, but decided to pitch his tent with the aggressive and unrelenting Globacom.
It was gathered that the well loved hip-hop artiste had been invited to a party roughly two and a half weeks ago by MTN. Unknown to him, it was a party for the unveiling of MTN ambassadors somewhere at Saka Tinubu, Victoria Island. Wizkid manager was said to have picked up the information through his network of contacts and accordingly briefed the artiste who cleverly stayed away from the party.
“I can confirm to you that Wizkid has moved to ‘greener pastures’ ,” our source enthused. Apart from being an irresistible offer, it is not impossible that nationalistic instinct might also have had a role to play in the decision of Wizkid to go for Globacom, considering that he had no disagreement with the y’ello team while their relationship lasted.
Globacom officials contacted at the weekend told our correspondent to await the official unveiling of the company’s ambassadors in the next few days.
Wizkid is a prodigious musical talent, having started his wave-making music career at the age of 11. He has been a resounding success as a recording artiste, songwriter and performer. He has successively released a string of club bangers and monster hits since his career began. Some of these include “Holla at Your Boy” from his debut studio album, Superstar (2011), “Tease Me/Bad Guys”, “Don’t Dull”, “Love My Baby”, “Pakurumo” and “Oluwa Lo Ni”.
Some of his numerous awards include BET Award, a MOBO Award, 3 Headies Awards and two Channel O Music Video Awards. Wizkid became the first ever Nigerian musician to have over 1 million followers on Twitter.
It is no wonder that he is much sought after by some of Nigeria’s most powerful brands, leaving the superstar spoilt for choice.
Wizkid last night posted pictures further confirming his new romance with GLO.
