Making A Difference: FirstBank Promotes Giving Back With #GivingTuesday
Employees of Nigeria’s most valuable bank brand, First Bank of Nigeria Limited have volunteered to provide relief materials and donations to persons in need as part of its Employee Giving and Volunteering Scheme. This is as hundreds of companies around the world are involved with #Givingtuesday – a global movement which connects diverse groups of individuals, communities and organizations around the world to celebrate and encourage giving.
In a remarkable gesture, which will linger for long in the consciousness of those reached, FirstBank staff members will on Tuesday, 29th November, 2016 and for the rest of this festive season that symbolises ‘giving and sharing, mobilise gifts and donations in collaboration with NGOs to lend a hand of support and care to humanity at orphanages and IDPs across Nigeria.
Explaining why the Bank’s staff took the initiative, the Group Head, Marketing and Corporate Communications for FirstBank, Mrs. Folake Ani-Mumuney stated that “As a Nation builder and responsible corporate citizen, we are aware of our responsibilities towards enhancing the quality of life of the people in our community, protecting our environment and ensuring the growth of our business. We are determined to achieve this through sustainable business practices, while expanding the world of possibilities for all our stakeholders and host communities, by contributing positively to their lives on a daily basis.
The Employee Giving and Volunteering Scheme is a platform through which FirstBank is currently harnessing its Employee Volunteerism engagement strategy, enabling the Bank to effectively translate to employees and stakeholders that “giving back”, through varied corporate responsibility initiatives, is an integral element of the FirstBank corporate culture.