FirstBank Promotes Visual Arts Through First@arts Platform
First Bank of Nigeria Limited, a subsidiary of FBN Holdings Plc and a prime promoter of the creative arts industry in Nigeria is supporting the visual arts festival in Enugu tagged “Life in my City”. The Bank is supporting this event under the auspices of the First@arts initiative which is driven by the quest to promote the arts and preserve cultural heritage.
“Life in My City” is a visual arts festival targeted at young Nigerian artists below the age of 35 and will provide opportunities for participants to make significant statements about their environment through art exhibitions. This festival has created another opportunity to support Nigerian youth and encourage the growth and developments of natural talents in Nigeria. FirstBank is supporting this event to build capacity, enhance wealth creation for the youth as well as enable Nigerians to compete favourably at the international art market.
Through First@arts, FirstBank has encouraged home-grown human capacity development and enhanced the creation of employment opportunities within the arts industry, thereby creating a sustainable value chain and contributing to the growth and development of an evolving art economy in Nigeria. The Bank believes that promoting the arts and preserving contemporary culture is essential for our generation and the future generations.
According to the Bank’s spokesperson, Folake Ani-Mumuney, FirstBank has through the years influenced the history and growth of the country through the sponsorship of several arts initiatives across diverse cultures. “We intend to promote the arts as a veritable vehicle for interconnection in our nation while we solidify our position as the leading brand in this space through our First@arts initiative” she asserted.
The grand finale of “Life in My City” will take place on Saturday, October 24, 2015 at the Nike Lake Resort Hotel Enugu. FirstBank will be there to support participants as they bring to life beautiful imageries on their canvas. Through support for this event, the Bank has again lived up to its brand promise to put YOU First.