First Bank of Nigeria Limited (FirstBank), as part of its Corporate Responsibility interventions has partnered with Sebeccly Cancer Care and Support Centre to create awareness about cancer, initiate action amongst women to get screened and provide access to quality cancer care. FirstBank is supporting the Centre’s Light Lagos Pink Campaign, an annual state wide fundraising campaign to promote breast cancer awareness and raise funds to support breast cancer treatment. This year’s campaign is taking place on October 10, 2015 at the Teslim Balogun Stadium, Lagos.
The Light Lagos Pink campaign is the biggest breast cancer event in Nigeria with a reach of over one million people. It is anticipated to be the biggest breast cancer awareness event which will feature over 12,000 people (men and women) wearing pink to form the largest human awareness ribbon. This is expected to break the current Guinness world record that stands at 6,847 people. FirstBank staff volunteers have signed up to be part of this event as part of the Bank’s Employee Volunteer Scheme (EVS) which allows staff to participate in social responsibility projects. At FirstBank, Corporate responsibility is an integral element of its corporate culture and the EVS helps to alleviate community development challenges, address pressing social issues and connect the FirstBank Family with the community.
FirstBank’s support for this event demonstrates the bank’s unflagging commitment to ensuring the health and wellbeing of Nigerians through the provision of support, advocacy, and public enlightenment for the cancer ailment. According to the Group Head, Marketing & Corporate Communications, FirstBank is passionate about its stakeholders and is pleased to be part of the Light Lagos Pink campaign which would empower patients, strengthen heath care institutions and improve the quality of cancer care in Nigeria. “We have also encouraged our staff to volunteer to be part of the event as well as donate to the cause through the 234give.com platform”, she said.
