Management of online shopping portal under Mr Sim Shagaya, Konga.com just exposed an underhand plot against it’s businesses.
The initiator behind the move is revealed as Rocket Internet, parent company of competitor Jumia.com.
And the scheme is simple…hijack all look alike name to konga.com and register it to divert traffic to jumia.com.
Sources disclosed the plot has already been perpetrated with the Rocket Internet’s purchase of online identities such as ‘a; konga.cd, konga.cm, konga.ly, konga.ma, konga.mu, konga.mw, konga.na, konga.sc, konga.sh, konga.co.ke, konga.co.za’.
Insiders at Konga.com claims this development affects it’s effectiveness in over eleven countries including Nigeria ‘ where it’s major customers are’.
Konga’s founder, Shagaya is said to have attributed the ‘attack’ to refusal to merge operations with Rocket Internet. He is said to be exploring means to seek legal redress against the development.
The Konga.com lool alike were reportedly registered in June 2012 by Arnt Jeschke on behalf of Rocket Internet GmbH in Dublin.
The move is now discovered a ‘serious business strike against the competitor that has now turned out a huge threat’.
But it is generally considered generating traffic from competitor’s look alike identity- after eliminating gains from usage- is ‘greatly operating below the line’.
According to a source ‘it smacks of acceptance of being the lesser operator….it means attempting to ride on better strength’.
Konga.com and Jumia.com are presently the biggest e-commerce plaftform in this part of the world.