Diamond Bank To Reward 41 Customers With N25m, SUV In DiamondXtra Season 8 Promo
Lagos, Nigeria, 22 April, 2016: A total of 41 customers will be rewarded with N25 million and a
brand new SUV by Diamond Bank Plc in its DiamondXtra Season 8 South-West Regional draw on
April 28, 2016 in Ibadan, the Oyo State capital.
According to information made available to the press, the draw will be held in line with a new
directorate structure created by the Bank to enhance penetration of its services across the
country.
The DiamondXtra Draw, which is in its eighth season, has come a long way in impacting the lives
of new and existing customers of the Bank that had participated in the promo over the years.
The DiamondXtra Draw is a unique customer reward scheme tied to the DiamondXtra account
proposition which aims at promoting savings culture among Nigerians by rewarding them for
saving.
According to Ayona Trimnell, Head, Corporate Communications Division of the Bank, Diamond
Bank is very passionate about the benefits of financial inclusion, noting that bringing the
unbanked into the banking system and making them to save and plan for the future is what
sustains any economy.
“In this Season 8, Diamond Bank will create more millionaires in Nigeria by empowering them
with the resources to change their lives and, also, be active participators in the economy. One
of the winners would be rewarded with a brand new SUV. That is how much we value our
customers”.
According to her, with a deposit balance of only N5, 000.00 (five thousand naira) a customer is
qualified to participate in the draw and multiples of that amount increases the customers
chances of winning.
The initiative was launched in July 2008 and has rewarded more than 4,000 Nigerians with a
cumulative cash reward of more than N4 billion.
The Season 8 edition promises to be more rewarding as the Bank has reaffirmed its
commitment to empower a total of 1,085 customers with over N600 million.
Beginning from April 1, 2016 every new and existing customer of Diamond Bank Plc in the
South-East who saves a minimum of N5, 000.00 (five thousand naira) in a DiamondXtra account
will stand a chance to win the star prize of a brand new SUV; 10 customers will win N1m (one
million naira) each and 30 others will win N500,000.00 (five hundred thousand naira) each.
A customer stands a better chance of winning if he or she saves more because every N5, 000.00
in the account of a customer represents one entry ticket into the draws.
In addition to this special region-based draw, customers will also qualify for the regular monthly
draws where the luckiest customer will win Salary4life, another customer will win N2 million
while 13 customers will win N1million (one million naira) each.
According to Aisha Ahmad, Divisional Head, Consumer and Privilege Banking, DiamondXtra was
launched to reward loyal customers, both old and new.
“The reward scheme is integrated into the DiamondXtra proposition so every customer on the
DiamondXtra account has equal opportunity of winning through the transparent electronic
draws. We would like to reassure all our loyal customers that Diamond Bank will constantly
seek robust platforms like this to enrich them,” Ahmad said.
She added that the regional draws were an exciting new addition to the DiamondXtra Season 8
because it would help to increase the number of beneficiaries while penetrating deeper into
these areas. It is unique because only customers within a particular directorate can participate.
The directorates are grouped into different regions like the South East, West, Lagos, North and
South–South. The South East region is made up of Imo, Enugu, Anambra and Abia states, and
the final draws would be in one of the states in the South East.
